One campaign. Every team. One connected workflow.
From the first brief to the final payout, agencies, brands and creators work from the same campaign record — with approvals, deliverables, metrics and payments connected.
The full flow
Step 1 · Agency
Set up the campaign
Create a campaign, set the budget and dates, and shortlist creators from your directory or the Marketplace.
Step 2 · Brand
Review & approve
The brand sees the proposed campaign in their own portal and approves it before anything goes live — or requests changes.
Step 3 · Agency
Assign & brief creators
Once approved, the campaign moves to Running. Creators are invited or already bidding via the Marketplace.
Step 4 · Creator
Deliver content
The creator posts, connects the platform account, and submits the link. InfluBid validates the URL and starts pulling metrics.
Step 5 · Agency
Approve the deliverable
Agency reviews the submission — approve, or reject with a reason and let the creator resubmit.
Step 6 · Brand
Optional secondary approval
For campaigns with brand-level sign-off enabled, the brand gets a second look before it's counted as final.
Step 7 · Agency
ROI updates automatically
Costs, revenue, and post performance roll up into two live P&L views — the agency's margin and the brand's ROI.
Step 8 · Creator
Get paid
Payout is triggered, the flat 2.5% platform fee is computed automatically, and funds settle to bank or UPI.
See it on your own campaign
Pick your seat at the table and get set up in a few minutes.